Google Finally Dropped The Bombshell On Affiliate Marketers
By Kevin Emswiler, Sat Dec 10th
Google finally dropped the bombshell on affiliate marketers.Their was a lot of speculation in the affiliate marketingcommunity if they would actually go through with it. Well, theyfinally did.
In case some of you reading this don’t know what I’m talkingabout; Google no longer allows affiliates using to sendtraffic directly to the merchants website. Affiliates will nowhave to send traffic to their own sites first. This is going tomake a lot of affiliates angry because now they have to gothrough the extra work of creating web pages.
Personally, I welcome the change. Affiliates who don’t want totake the time to set up their own web pages will stop usingadwords. This in turn will make keyword cost cheaper and getyour google ads a higher position.
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Some people thought that Google would be losing money as aresult of the new rule. I don’t think so. The number of Googleads will decrease as some affiliate marketers leave, but the adsthat remain will probably get clicked on more often than theydid in the past. Which means more traffic for those webmasters..
One of the main reasons Google implemented the changes is sotheir adword results were more relevant. It doesn’t make muchsense for each ad to point to the same website from a searchersperspective. But, this could backfire on Google. Affiliatescould simply create their own web pages and send visitors to thesame site anyways.
I’ve been using for about two years now and itsinteresting to see how things change as time rolls on.
About the author:Kevin Emswiler is the author of Beat The Learning Curve.http://www.the-real-truth.net/google-adwords.html