Google has been around now for a while and well it just seems to be dominating all the competition and making using pay per click advertising so much easier. Their main claim to fame was that they were the first fully automated pay per click company and so hoards of people climbed on the bandwagon to get some of the action. The reason being that Overture the only real competitor manually approved subscriptions, which took pretty long, and I guess people aren't patient enough.
Lets get back to the point here why I choose Google over all the others. Well it all comes down to how well they suit their whole system to the pay per click environment
and you can see that they've done extensive research into what their customers need and want. They just have the best layout and it is just so easy to find what you're looking for within 2 clicks most of the time.
The only problem with Google is that they are becoming more and more popular and so it is becoming difficult to find low cost keywords if you're a beginner. Once you've gained a bit of insight or read a few books then you'll see that it's not that difficult to find relatively cheap keywords that'll bring in good traffic. It does take some time to find your feet but once you do then it's a walk in the park.
Google over the past year have really stepped up to the plate and have made a lot of changes and upset a lot of their clients but Google doesn't care if they're upset as long as the advertising is as focused as possible. So a lot of people have complained but it simply means that people have to think a bit and so the ones that actually think jump over their competition that simply up their pay per click or just change to another market. The key to the changes Google made is simply in your landing page. They analyze the keyword density of your page and if your keywords fit in then you get a lower cost per click. It's quite simple but now you actually have to make a landing page to get ahead.
I'm still with Google even though they've done some renovating simply because they just get more traffic for cheaper, if make the effort of course. So it just takes a bit of hard work once and it pays of in the long run. For Low cost traffic is what you're after here, not lots of untargeted traffic for that just doesn't convert and is a total waste of time. You might as well buy on of those E-mail blasts or some of that junk going around.
Well I hope you enjoyed this and good luck with future efforts.
